CASE STUDY AURALE X NEO-SOUL ARTIST
Case Study: campaign for a Neo-Soul artist in Berlin (Germany)
Holistic campaign covering Instagram, YouTube, Spotify & other major DSPs, single, music videos and album release support.
Challenge: An artist and producer returning after 10 years since their last release, faced the challenge of reactivating existing fanbases from past projects while also reaching new listeners. The goal was to re-engage previous followers while targeting fresh audiences across key markets including the US, Canada, Germany and the UK for the upcoming single and album releases.
Process: With the artist´s visual brand identity already established, we developed a release and content strategy to gradually build anticipation around the upcoming releases, culminating in the album launch. We defined key target audiences , systematically testing different demographics, geographies and assets, gathering data and refining performance across markets . Over the course of three months, we ran campaigns on Meta and Youtube, with close collaboration with the artist, ensuring objectives were met cost-effectively while also providing strategic guidance on all aspects of the releases´ digital promotion.
Results: We used the 3 singles being released upfront to build a solid base for the main focus of our campaign - the album release. With a budget of 800€ spent over the course of one month, we achieved 1651 trackable conversions for the album. After several test runs, the US emerged as the strongest market, leading to the pausing of the campaign in Germany all together.
Holistic campaign covering Instagram, YouTube, Spotify & other major DSPs, single, music videos and album release support.
Challenge: An artist and producer returning after 10 years since their last release, faced the challenge of reactivating existing fanbases from past projects while also reaching new listeners. The goal was to re-engage previous followers while targeting fresh audiences across key markets including the US, Canada, Germany and the UK for the upcoming single and album releases.
Process: With the artist´s visual brand identity already established, we developed a release and content strategy to gradually build anticipation around the upcoming releases, culminating in the album launch. We defined key target audiences , systematically testing different demographics, geographies and assets, gathering data and refining performance across markets . Over the course of three months, we ran campaigns on Meta and Youtube, with close collaboration with the artist, ensuring objectives were met cost-effectively while also providing strategic guidance on all aspects of the releases´ digital promotion.
Results: We used the 3 singles being released upfront to build a solid base for the main focus of our campaign - the album release. With a budget of 800€ spent over the course of one month, we achieved 1651 trackable conversions for the album. After several test runs, the US emerged as the strongest market, leading to the pausing of the campaign in Germany all together.
Of the 1651 new listeners generated, more than 1000 engaged via Spotify, significantly increasing the buzz around the album. Apple Music also received a significant push, with almost 500 new listeners gained throughout the album release campaign.
Since its release, the album has accumulated almost 80,000 streams.
While not all campaign-driven listeners remained engaged afterward, the artist’s average daily listener count — visible in tools such as Spotify for Artists — rose noticeably, creating a strong foundation for future releases. The campaign also provided valuable audience insights, resulting in a more clearly defined target group for upcoming projects.
Some of the songs were added to two editorial playlists and the album was featured on BandCamp Weekly following a successful pitch earlier in the year.
Some of the songs were added to two editorial playlists and the album was featured on BandCamp Weekly following a successful pitch earlier in the year.
