CASE STUDY AURALE X INDIE ARTIST
Case Study: campaign for an Indie-Pop Singer-Songwriter in Berlin (Germany)
Holistic album release campaign covering Instagram, YouTube Spotify and all other major DSPs.
Challenge: The artist had just released a second album and was seeking sustainable, cost- effective ways to reach a bigger audience. The main challenge was identifying the right audience while maximizing the impact of a limited media budget.
Process: We were provided high-quality snippets of the artist's latest music videos and began testing various targeting strategies across the most promising audiences and country-markets. During the early weeks of the campaign, we created and experimented with new assets until an optimal approach was identified, resulting in a strong growth in terms of new listeners and followers on streaming platforms. Simultaneously, various music videos were promoted on YouTube following a similar micro-targeting strategy to reach users most likely to engage.
Results: Over a period of 2.5 months the campaign generated over 2500 new listeners, with the album reaching over 74k streams.
Holistic album release campaign covering Instagram, YouTube Spotify and all other major DSPs.
Challenge: The artist had just released a second album and was seeking sustainable, cost- effective ways to reach a bigger audience. The main challenge was identifying the right audience while maximizing the impact of a limited media budget.
Process: We were provided high-quality snippets of the artist's latest music videos and began testing various targeting strategies across the most promising audiences and country-markets. During the early weeks of the campaign, we created and experimented with new assets until an optimal approach was identified, resulting in a strong growth in terms of new listeners and followers on streaming platforms. Simultaneously, various music videos were promoted on YouTube following a similar micro-targeting strategy to reach users most likely to engage.
Results: Over a period of 2.5 months the campaign generated over 2500 new listeners, with the album reaching over 74k streams.
Through precise targeting and continuous optimization, media costs were kept below 675€, giving us a real cost per conversion of just 0.26€ - an excellent value.
Many of our newly generated listeners went on to listen to the whole album and became followers on both social media and streaming platforms, noticeably increasing the artist´s competitive position.
The Tour: The album release campaign proved highly successful and in October we were given the added responsibility of taking charge of promoting the artists´ upcoming winter tour. With 7 dates across Germany, we ran dedicated ads in each city and its surrounding area, focusing both on mobilizing existing fans and reaching new audiences, by inviting them to discover the artist in an intimate live setting. Within two weeks, we generated 89 ticket sales at a total media cost of only 147€, delivering an excellent return on investment for the tour.
With over 2500 additional listeners generated, a phenomenal cost-effectiveness promoting SCHWARZ’s Germany tour and 74k streams on the album and counting we are proud to have contributed to the successful release of SCHWARZ’s second album ‘red pill’ and can’t wait to see where the journey will lead to in 2024.
The Tour: The album release campaign proved highly successful and in October we were given the added responsibility of taking charge of promoting the artists´ upcoming winter tour. With 7 dates across Germany, we ran dedicated ads in each city and its surrounding area, focusing both on mobilizing existing fans and reaching new audiences, by inviting them to discover the artist in an intimate live setting. Within two weeks, we generated 89 ticket sales at a total media cost of only 147€, delivering an excellent return on investment for the tour.
With over 2500 additional listeners generated, a phenomenal cost-effectiveness promoting SCHWARZ’s Germany tour and 74k streams on the album and counting we are proud to have contributed to the successful release of SCHWARZ’s second album ‘red pill’ and can’t wait to see where the journey will lead to in 2024.
