Case Study: campaign for an electronic artist based in Berlin (Germany)
Targeted YouTube campaign focused on driving traffic to the video and the channel, as well as single release support.

Challenge: The artist came to us with a video for a new single about to be released. The ads budget was limited to 300€.

Process: We developed a global yet targeted strategy, placing the video as in-stream ads alongside content from similar artists. We targeted capital cities and electronic music hotspots, including Paris, Berlin, São Paulo, and Tulum.

Results: Within a few days, the artist contacted us to ask how much had been spent on YouTube ads - with 20€, the video had generated a total of 8000 views. Based on this performance, they requested that we increase the YouTube ad spend, and we continued the campaign with a higher budget.

In under a month, the video reached over 50,000 views, and gathered 380 likes and 40 comments — with approximately 85% of the engagement driven by our ad campaign.

A few months later, we were pleased to see the video recognized at the Berlin Music Video Awards.