Case Study Aurale x INDIE BAND
Case Study : campaign for an Indie-Soul band based in Berlin (Germany)
Holistic campaign covering Instagram, YouTube and Spotify, single, music videos and album release support.

Challenge: The band had already released their new single when we met and asked us to promote it ‘post-release’ together with their upcoming music video. Their ads budget was limited to 400€ for both the music video and the single.

Process: We created Instagram Stories and Reels ads using the upcoming music video and started promoting the single, followed by YouTube ads to promote the video.

Results: The song took off ‘post release’ and we ended up with multiple waves of algorithmic recommendations:



After a couple weeks, we applied to the Initiative Music funding with the band. A positive reply came in and provided enough budget to finance a full album, videos as well as more marketing.

So off we went into the new singles and album promotion phase, starting in March 2023.

We introduced the band to our partner distributor ‘RecordJet’ and got them a First Class deal, allowing their music to be pitched directly to all platforms' curatorial teams (Spotify, Apple Music, Deezer..).

On the next release they got placed on their first Spotify curatorial ‘Fresh Finds’ Playlist. They even got into the cover.
And on it went with the streams:
On the YouTube side, we gathered 79k views on the 4 videos they released.
2 weeks after its release, the album has gathered 83k streams and it feels like it’s only the beginning for Prismala! We’re honored to have been part of their first year of success.
Made on
Tilda